Your website is a vehicle. So do you own a Ford Pinto or a Tesla?
We're about to jump on an analogy train, so I'm going to need everyone to put on their seatbelts. I like to think of a company's website as a fancy vehicle that drives your business forward. It drives awareness, communicates a story, and hopefully converts viewers...
I don’t go to Target to buy things.
I go to Target to heal my soul. That sounds a bit dramatic, but it’s true. The problem is that they happen to sell things there, and I can’t help but buy them. Whenever I’m having a blah day or need an escape, my mind goes to, “I wonder if I need anything at Target?”...
My very first website…or at least one of them.
When I was in college I decided to take a course on advanced web design. I thought web design was going to be my major path forward and I was pumped to be on the leading edge of technology. Looking back, that was laughable. The class focused on building websites in...